ADVANTAGE AUSTRIA – Driving the International Expansion of Austria’s Creative Industries


World of Ideas is an initiative of the Creative Industries Office of ADVANTAGE AUSTRIA, the export promotion organisation of the Austrian Federal Economic Chamber with its headquarters in Vienna and 108 trade commissions, regional and marketing offices in 73 countries around the world.

ADVANTAGE AUSTRIA has defined and executed a strategic plan since 2005 to target and consult Austrian creative firms on their way to conquering international markets. The foreign trade service used to be focused very much on traditional manufacturing companies; now hundreds of design and architecture studios, fashion and music labels, film companies and so forth participate in custom made programmes that range from workshops on the do’s and don’ts of export marketing, trend scouting tours to hot spots of creativity such as Shanghai, New York, Tokyo and London and the co-financing of image-driven presentations at important industry gatherings such as Milan’s Salone del Mobile, biennales for architecture such as São Paulo and the Paris Fashion Week. Special directories and catalogues distributed via the trade offices inform an international audience about the services and products of Austrian creative people. And at targeted networking and matchmaking events, ADVANTAGE AUSTRIA connects Austrian companies with potential foreign clients via a very much hands-on approach.