VERENA FORMANEK / CURATOR / VIENNA


How can politics encourage creativity and innovation?
By creating an open-minded, cultural climate and not only perceiving your legitimacy through quota systems. We are slowly losing spaces for niche culture, processes and the courage that permits failure. Interesting trends often arise from misunderstandings.

What do you like best about Zurich?
The strong work ethic, reliability, objectivity in a culture of dialogue. Zurich is not hooked on representation and effectively implements civic culture… and the lake, of course.

What should the world know about your work?
The last exhibition, Every Thing Design at the Museum of Design in Zurich was a massive success. The accompanying publication (Change in Values) represents a new approach for the topic of a collection publication. A fantastic work was created with the help of Irma Boom, the internationally renowned graphic designer from Amsterdam.