ALFREDO HÄBERLI / DESIGNER / ZURICH


How can politics encourage creativity and innovation?
The awarding of grants is certainly helpful. What’s more, there must be a will to support young people, without achieving a specific, quantifiable target and without ruling out possible failures.

What do you like best about Zurich?
I value the chance to be able to live in seclusion and close to nature as well as enjoy entertainment, culture and good food in the company of others.

What should the world know about your work?
People and nature should be the focal point of every creative process.
I am also interested in searching for the soul of a product, both in the past and in the future.

www.alfredo-haeberli.com