How can politics encourage creativity and innovation?
By setting up large-scale guide rails and then keeping out of the way.

What do you like best about Zurich?
The almost erotic relationship all natives of Zurich have to the past and their simultaneous obsession for all that is new.

The fact that Dada and Lenin could live beside each other at the same time and the Zurich police perceived Dada to be a threat.

The fact you can be in the Alps or anywhere in Europe in just two hours – I call it “downtown Switzerland”.

What should the world know about your work?
Be it the Cabaret Voltaire referendum or the re-launch of the cult brand MINI, the design for the Swiss bank notes or a Brazilian steel plant, we collaborate with our clients to change the world – to the benefit of all concerned.